Why Royal London for protection?

At Royal London, we understand everyone’s unique. That’s why our protection proposition isn’t ‘one size fits all’.
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Our range of flexible cover options give your clients choice, so you can be confident you’re building a protection plan as individual as they are. And, with a range of sales tools, support and personal service, we’re dedicated to helping you provide the tailored service your clients value.

Our Helping Hand service gives your clients access to tailored practical and emotional support, so everyone can get the help they need, when they need it. 

We set out how we’d like our businesses to work together in our terms of business, and agree our commission terms on an individual basis.

Reasons to choose Royal London

Personalised plans

Build personalised protection plans to suit your clients’ individual needs, no matter what life stage they’re at. Combine Life Cover, Critical Illness Cover, Life or Critical Illness Cover and Income Protection in one plan. We even have cover designed specifically for people with diabetes.

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A personal service

We believe great service is about making it easy to do business with us - however you choose. That's why we offer flexible and easy-to-use online technology, backed up with award-winning personal service.

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Marketing support

Our sales and marketing tools help you tailor your advice and maximise your protection conversations. We can also support your learning, with a range of educational content available on our CPD Hub.

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Value added service

We care about our customers’ wellbeing. That’s why we include Helping Hand in all our protection plans bought through an adviser. With access to a dedicated nurse and tailored practical and emotional support, it can help your clients through difficult times.

About Helping Hand

Find out more

Download our 'Why Royal London - Everyone's Different' sales aid or speak to your usual Royal London contact.

If you’re not sure who that is or you’re new to Royal London, send us your details using the form below and someone will be in touch.



This website is intended for financial advisers only and shouldn't be relied upon by any other person. If you are not an adviser please visit royallondon.com.

The Royal London Mutual Insurance Society Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. The firm is on the Financial Services Register, registration number 117672. It provides life assurance and pensions. Registered in England and Wales number 99064. Registered office: 55 Gracechurch Street, London, EC3V 0RL.