Why Royal London for protection?

What makes us different?

Everyone's Different sales aid

See our 'Why Royal London' sales aid for more.

At Royal London, we understand everyone’s unique. That’s why our protection proposition isn’t ‘one size fits all’.

Our range of flexible cover options give your clients choice, so you can be confident you’re building a protection plan as individual as they are.

With a range of sales tools, support and personal service, we’re dedicated to helping you provide the tailored service your clients value.  

And our Helping Hand service gives your clients access to tailored practical and emotional support, so everyone can get the help they need, when they need it. 

At Royal London we understand that everyone’s different and that when it comes to protection, one size does not fit all.

That’s why we’ve created protection plans that can be specifically tailored to meet individual needs.

Our range of flexible cover options provides your clients with greater choice, whatever stage of life they’re at.

And, with our sales tools, support and personalised service, you can rely on us to help you put together something special.

What’s more, our Helping Hand service gives your clients access to tailored practical and emotional support...

...so everyone can get the help they need, when they need it.

Find out more by visiting adviser.royallondon.com/different

Reasons to choose Royal London

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Tailored protection plans

Build personalised protection plans to suit your clients’ individual needs, no matter what life stage they’re at. Combine Life Cover, Critical Illness Cover, Life or Critical Illness Cover and Income Protection in one plan. We even have cover designed specifically for people with diabetes.


A personal service

With named case managers, direct access to underwriters, support from business development managers and a single point of contact for claims - you get answers from real people when you need them. All backed up by our award winning online service.

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Support for advisers

Our sales and marketing tools help you tailor your advice and maximise your protection conversations.  We can also support your learning, with a range of educational content available on our CPD Hub.

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Support for your clients

We care about our customers’ wellbeing. That’s why we include Helping Hand in all our protection plans bought through an adviser. With access to a dedicated nurse and tailored practical and emotional support, it can help your clients through difficult times.

Adviser testimonials

We think we’re different to other protection providers. But don’t just take our word for it – here’s what some advisers had to say about us.

  • ‘Helping Hand is a truly amazing added benefit, that I’ve seen work and be of amazing benefit.’ UK Adviser
  • ‘Good online application process, excellent client and adviser literature, comprehensive underwriting at outset to give added confidence that in the event of a claim it will be paid quickly and efficiently.’
UK Adviser
  • ‘Comprehensive cover at competitive price from a well established provider. The Critical Illness Cover offered is one of the best available.’
UK Adviser
  • ‘Royal London as a brand has developed trust from customers. The policies are comprehensive and competitively priced. The underwriting is very straightforward as well.’
UK Adviser

Find out more

Download our 'Why Royal London - Everyone's Different' sales aid or speak to your usual Royal London contact. If you’re not sure who that is or you’re new to Royal London, send us your details using the form below and someone will be in touch.

This website is intended for financial advisers only and shouldn't be relied upon by any other person. If you are not an adviser please visit royallondon.com.

The Royal London Mutual Insurance Society Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. The firm is on the Financial Services Register, registration number 117672. It provides life assurance and pensions. Registered in England and Wales number 99064. Registered office: 55 Gracechurch Street, London, EC3V 0RL.