It's called ProfitShare
Explore the value ProfitShare brings to your clients' pensions.
£181m*
In April 2025, we shared £181m of our profits with eligible pension customers.
2m
Over 2 million eligible pension customers were awarded ProfitShare.
0.15%
We increased eligible unit-linked customers' pension savings by 0.15%.
* This is based on year ending 2024 and includes awards made to With Profits customers. These customers received a 1.2% enhancement in 2025.
The value of ProfitShare
Emma-Jane Curtis, Product Owner, explains the value ProfitShare can bring to your clients.
Transcript
As a mutual, we're owned by customers. We've got the freedom to focus on understanding our customers needs, and working to solve the problems that matter to them.
We invest in our customers, using our profits to improve our products and services so that we can strive for even better customer outcomes.
We also aim to boost eligible customers pension savings, by adding a share of our profits to their plan each year.
We call this ProfitShare.
Nine years of ProfitShare
Since 2017, we've shared over £1.3 billion of our profits with qualifying pension customers. To deliver even more value, our new Stocks and Shares ISA is also eligible for any ProfitShare award in April 2026.
| 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|
| ProfitShare award | £181m | £163m | £155m | £169m | £146m | £140m | £150m | £142m | £114m |
| ProfitShare rate | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.15% | 0.18% | 0.18% | 0.18% |
The ProfitShare amounts shown include awards made to With Profits customers.
Remember that ProfitShare isn’t guaranteed.
How we support good outcomes for our customers
It's important we strike the right balance between investing in our business, maintaining our robust financial position and the level of any ProfitShare award. We believe taking this approach helps advisers and their clients have confidence in Royal London.
We'll continue to do this to make sure we support good outcomes for customers.
To qualify for any ProfitShare award in April 2026, your clients' pension or Stocks and Shares ISA must be in force on or before Wednesday 31 December 2025.
We've created a 'How ProfitShare could make a difference' leaflet (PDF) with some examples to demonstrate the impact ProfitShare could make to your clients' investments over time. There's also a 'ProfitShare how it works' leaflet (PDF) for you to share with your clients.
How ProfitShare works for pension and ISA customers
We'll review our financial position and performance at the end of each year.
We'll work out if we can award ProfitShare.
We'll add any award to a separate ProfitShare account within customers' plans.
Customers can see the value of their ProfitShare account in their yearly statement, by logging into our online service or by downloading our mobile app.
Customers can take the value of their ProfitShare account with the rest of their pension savings and ISA investments.
Who qualifies for ProfitShare?
Customers with a Royal London pension or Stocks and Shares ISA could see their investments boosted each year with ProfitShare. To qualify, the customer’s plan must be in force on 31 December of the previous year. We’ll apply ProfitShare awards to the plan value as of 1 April each year.
This means to qualify for an April 2026 award, your clients’ pension or ISA must have been in force on or before Wednesday 31 December 2025.
There’s no guarantee that we’ll be able to award ProfitShare every year.
Pension customers
To be eligible for ProfitShare, customers must have a pension plan that started with us on or after 1 July 2001. If that’s the case, we’ll automatically set up a ProfitShare account under their plan - there’s nothing you need to do.
If the customer is a member of an occupational scheme, also known as a company pension plan (CIMP), their eligibility for ProfitShare is based on the date their scheme began - not the date they joined.
If a customer has pension savings invested in our With Profits fund, their ProfitShare will be calculated slightly differently. You can find more detail in the Royal London With Profits Fund factsheet (PDF).
Unfortunately, we’re unable to offer ProfitShare under our Crest Secure, Retirement Account contracts or any self-invested pension savings. Plans set up with The Co-operative Insurance Society Limited (CIS) also won’t qualify.
Stocks and Shares ISA customers
Customers who open a Royal London Stocks and Shares ISA are eligible for ProfitShare under the same rules as our pension products.
To qualify, the customers' ISA must have started on or after 15 September 2025. It must also be in force on 31 December of the year before the award and still in force on 1 April when the award is made. The ISA must have received its first contribution or transfer by 31 December to qualify for an award in April the following year.
You don’t need to do anything - we’ll automatically set up a ProfitShare account if your client qualifies.
FAQs
Here are some of the most common questions we're asked about ProfitShare.