As a mutual, we can take a long-term view while focusing on delivering value and good financial outcomes for all your clients – through tailored, flexible propositions.

Helping you deliver value for your clients

From our range of flexible products to our additional features and support, we can help you build a suitable proposition that meets the specific needs of your clients.

  • Help boost your clients' savings

    Since we made our first ProfitShare award in April 2017, we've boosted customers' pension savings every year. In 2023 we shared £155 million of our profits with eligible customers.

    ProfitShare isn’t guaranteed.

  • Access digital support and guidance

    Your clients can achieve better outcomes with easily accessible financial wellbeing and protection support and guidance.

    This free, high quality practical help is available through a mobile app or online.

    It complements your client proposition and highlights the value of your advice.

  • Sophisticated investment solutions without expensive extras

    Help deliver long-term value for your clients through our range of multi asset portfolios.

    And you don’t have to worry about ongoing governance – it’s included as standard at no extra cost. Let us do the heavy lifting for you.

Explore our 'Meaning of Value' research report

Our new research report examines what consumers actually value when considering financial products or services. It explores what is important to them, and provides new insight into key questions, chief among them - what do consumers think value is, and what do they value most from an adviser?

Learn more

Pensions support


Give your individual and workplace clients something a little different with ProfitShare. When we do well, we'll aim to boost their savings by adding a share of our profits to eligible plans each year.

Support the financial wellbeing of your workplace clients

Help employees build their financial resilience and make confident financial decisions with our free financial wellbeing service.

Protection support

Client solutions with value-added benefits as standard

Learn more about the flexibility of our solutions and their benefits, so you can find the right one for the needs of your clients.

Protection solutions

Support your clients when they need it most with our range of flexible protection products.

Our protection solutions  about Protection solutions

Personal pension solutions

Help clients build a brighter financial future with our personal pension - it can be tailored to suit their needs now and in the future.

Our pension solutions  about Personal pension solutions

Workplace solutions

Help deliver good outcomes for clients and their employees with our workplace pension.

Our workplace solutions  about Workplace solutions

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