State of the Protection Nation

Does everyone need protection? Are the products available suitable for their needs?
We commissioned our State of the Protection Nation research to find out how people felt about their own protection needs and the industry as a whole.

Now in its second year, our State of the Protection Nation research looks into public perception of the protection industry and the suitability of its products along with adviser confidence in the industry moving forward. 

We attributed scores to the questions asked in the research (2,002 nationally representative UK adults (aged 18+) and 200 advisers) which gave us an overall score that we call the State of the Protection Nation Index. 

consumer and adviser confidence

Consumer confidence has remained stable over the last 12 months with the consumer index rising by just one point since last year. Adviser confidence fell by just one quarter of a point over the same period. These rankings suggest that advisers remain more confident in protection products than consumers. 

The general message throughout the report is that customers seem to be aware of the protection covers on offer, but converting that awareness into a sale is still proving difficult. Many want to protect their lifestyles and loved ones, but advisers still have to overcome barriers to close the sale. By working together, we can help you overcome these barriers with the tools and support we have available. 

Product need by region

Download the report

Last updated: 17 Jan 2019
Protection CPD

The State of the Protection Nation is part of Royal London's CPD offering. Visit the CPD hub to recieve your certificate once you have finished reading the guide.

CPD hub

Marketing studio

Customers had many reasons for not taking out protection. Our marketing studio can help you to overcome these objections with personalised sales aids and reports. 

Free marketing material

Tools to help you

The report highlights that cost is the biggest reason for not taking out protection. Our suite of tools can help you to show your clients just how little protection could cost. 

Investigate our tools

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The Royal London Mutual Insurance Society Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. The firm is on the Financial Services Register, registration number 117672. It provides life assurance and pensions. Registered in England and Wales number 99064. Registered office: 55 Gracechurch Street, London, EC3V 0RL.