What this outcome means for you
This outcome requires advisers to understand if products and services are suitable for their clients in the long term. To help meet this outcome, you should stay informed about how providers design and update their products to meet the changing needs of their target market.
This means you need to evidence that your product recommendations are in line with client needs, and that any advice you provide continues to support the ongoing needs of your clients.
What you need to do
- Assess the target market information for products you recommend: this will give you an overview of who products are designed for to ensure they suit your clients' needs
- Consider your clients' life stage and their needs: assess how their life stage and needs may align to the product’s target market
- Regularly review products against clients' needs: consider whether product performance and target market remain aligned to your clients' needs, and adjust your recommendations if necessary.