Meaning of Value: our 2025 research and insights
In today’s market, understanding what ‘value’ means to each of your clients has become essential. Value is personal and subjective. What one client values most might hold different importance to another.
Our third annual study looking at the meaning of value, offers a unique look at what clients genuinely care about, from their service expectations and views on AI, to their attitudes towards market speculation.
We aim to provide new insights into what consumers perceive as value when purchasing products or services, and what they value most from advisers. This report explores both client and adviser perspectives showing where there is alignment between both on what constitutes value.
Key findings from our report
- 68% of consumers paying for advice say it represents good or excellent value for money, up from 53% since 2023.
- Over half (55%) of high-income (£60k+) consumers are using AI services to help manage their finances.
- Consumers value good service (37%) and trust (33%) the most when it comes to their financial services providers.
Helping you deliver what clients value most
This guide turns our Meaning of Value insight into practical action, helping advisers better evidence both tangible and intangible value. It also introduces the Value Index as a way to support clearer client conversations and Consumer Duty outcomes.
The Value Index
A practical framework to help advisers define, measure and evidence what clients value most from ongoing advice. It brings together client perceptions of service and client confidence to support Consumer Duty and stronger value storytelling.
What over‑55s really value from financial advice
This deep dive explores how expectations of value shift in later life, with greater emphasis on security, income and peace of mind. It highlights how advisers can better demonstrate value for over‑55s as they approach and move through retirement.
Read our full report
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