Targeted Support
Targeted Support provides group-based recommendations based on limited information to help people make better financial decisions relating to pensions and investments. It complements fully individualised financial advice and can help people take the right next steps for their needs.
In a 2024 survey, the Financial Conduct Authority found that just 9% of adults received regulated financial advice that year1. Targeted Support is designed to help close this advice gap. Our research suggests up to 21.5 million people could benefit from Targeted Support2.
How Targeted Support can help
-
Support people with simpler financial needs
-
Deliver value through workplace pensions
Key features of Targeted Support
-
A new type of support
Targeted Support bridges the gap between generalised guidance and fully individualised financial advice. Targeted Support is regulated by the Financial Conduct Authority (FCA).
-
Group-based recommendations
It provides a recommendation based on limited information that suits people with similar financial goals and circumstances.
-
Free and actionable
It's usually provided without an upfront cost and designed to increase customers' confidence to take action.
Targeted Support provides accessible financial support to help more people make informed decisions and take action, complementing fully individualised financial advice.
Targeted Support ISA service at Royal London
Targeted Support is currently available for Royal London's Stocks and Shares ISA. Customers have three options when applying for our ISA:
- Speak with a financial adviser: the gold standard that's likely to lead to the best outcomes for customers, but may not always be necessary for customers with simpler needs. Where we identify a potential individualised advice need within the Targeted Support service, we'll encourage those customers to speak to a financial adviser.
- Get our help with investing: existing customers can get a free Targeted Support investment recommendation based on what works for people with similar goals and circumstances when they apply using our mobile app.
- Choose their own investments: confident investors can choose their own investments from the full Royal London range.
Over time, our ambition is to expand our Targeted Support service to help more customers make better financial decisions at key moments and build their financial resilience.
Fostering future advice demand
Targeted Support helps more people access more meaningful help and make better financial decisions, improving their outcomes and financial resilience over time. And importantly for you, it nurtures more engaged, better informed future clients who recognise the value of advice at key decision points.
1 Financial Lives 2024 survey - Financial advice & support: Selected findings
2 Royal London consumer research with UK adults, February 2025