The 2025 Advice Gap Report by the lang cat
As champions of providing impartial advice, we’re proud to be a headline sponsor of ‘The Advice Gap 2025’ report published by the lang cat.
The report, now in its 10th year, was conducted by YouGov across 2,045 UK consumers and by the lang cat adviser insight panel, with 210 responses received.
The report has become an established benchmark for UK consumer behaviour and attitudes towards financial advice.
Key findings
- 50% of adviser respondents have stopped serving clients as a result of Consumer Duty.
- 91% of consumers who have paid for advice in the last two years say it was either fairly or very helpful in helping them to manage their money, an increase of 5% since 2024.
- 9% of the UK population paid for advice in the last two years vs 91% who didn't. There is no change year on year from 2024.
Front cover of the lang cat advice gap report 2025
Read the Advice Gap 2025 report
With the advice gap seemingly getting bigger, it's more important than ever to identify why the gap exists.
As a headline sponsor of the report we're letting you know about about the lang cat's great work in compiling their research. They've gathered meaningful insight from over 2,045 UK consumers and 210 advice professionals, uncovering trends and highlighting their findings throughout the report.
As we begin to understand the reasons why some consumers don't seek financial advice, we can better understand how to address these concerns and start closing the advice gap.
While this report may illustrate how few people take advice today, there are green shoots as we see the value people place on advice when they access it. It's hard to imagine a future that doesn't involve an increased need for financial advice, and the inexorable rise of technology in the form of AI presents new opportunities to deliver advice in different ways. The insight from this report may well be the cornerstone of policymaking around the advice gap in the years to come.
Jamie Jenkins, Director of Policy, Royal London.