Share

Supporting your clients with ProfitShare

Published  20 March 2025
   4 min read

We’re sharing £181 million of our profits with over 2 million eligible customers.

Earlier this month, we announced our 2025 ProfitShare award. We're proud to be sharing £181 million of our profits with eligible customers. Because when we do well, we believe our customers should too.

Awarding ProfitShare for the ninth year running

It's important we strike the right balance between investing in our business, maintaining our robust financial position and the level of any ProfitShare award. We believe taking this approach helps you and your clients have confidence in Royal London.

We'll continue to do this to make sure we support good outcomes for you and
your clients.

  2025 2024 2023 2022 2021 2020 2019 2018 2017
ProfitShare award1 £181m £163m £155m £169m £146m £140m £150m £142m £114m
ProfitShare rate 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.18% 0.18% 0.18%

1The ProfitShare amounts shown include awards made to with profits customers. These customers will receive a 1.2% enhancement in 2025. 

Remember that ProfitShare isn’t guaranteed.

ProfitShare is just one way our flexible solutions can help you deliver value for your clients.

Our mutuality defines us

Founded in 1861, we’re the UK’s largest mutual life, pensions and investment company.

As a customer owned business, when we do well, so do they. We aim to share a portion of our profits with our customers and we also reinvest profits to develop new products and services to that will benefit them.

But being a mutual is about more than money. We’ve got the freedom to focus on really understanding the needs of our customers and working to solve the problems that matter to them.

From 1 April 2025, we'll have shared over £1.3 billion of our profits with eligible customers since 2017. Visit our ProfitShare page and start a conversation with your clients.