Why support services can be more valuable than a pay-out

7 October 2019
Support services available through protection plans can offer your clients something they might not expect and could help you build long-term trusting client relationships.

Aftercare can be an important of part of recovery

Over 50% of people diagnosed with primary breast cancer struggle with anxiety following the end of their treatment. And nearly a third also struggle with depression.1 My mum is one of them.

When my mum was diagnosed with breast cancer last year, she faced an intensive course of radiotherapy. Gruelling as this was, I know from conversations with her during this time that she at least felt reassured something was being done.

Where my mum struggled was afterwards, when her treatment ended. The care she received had been excellent but, once her treatment was over and the appointments became less frequent, she felt isolated. Was she expected to go home and return to ‘normal’? Research from Breast Cancer Care shows only 10% of people feel positive and ready to move on once discharged from hospital treatment.1

For my mum, going from one appointment to the next gave her something to focus on and work towards. It kept her busy.

We all thought she’d be overjoyed at not having to travel in and out to the hospital every day and be able to put it all behind her. But in reality, there was no big celebration, she was afraid and had a hundred questions.

What next? Where could she go? Who could she speak to? What if she had any side effects?

Support services can provide vital care at times of need

These stats and my mum’s experience highlight the importance of support services that are more increasingly becoming available through protection plans. 

I found it very helpful to speak to someone after coming out of hospital to no other support available.

Royal London customer talking about Helping Hand2

With our Helping Hand service your clients are given access to a dedicated nurse from RedArc who can provide practical and emotional support not only during their treatment but afterwards too. They’ll provide tailored support whenever it’s needed, for as long as it’s needed - this could include things like counselling to help manage stress and anxiety or advice on how to manage the side effects of treatment better.

What does this mean for you?

Helping Hand comes with all our protection plans sold through a financial adviser. Some of our customers tell us this service is even more valuable than the pay-out they receive from their plan. In fact, 100% of our customers that used Helping Hand in 2018 rated the service good or excellent which shows it really is invaluable.2

Offering your clients something they might not expect from a protection plan could help you build long-term trusting relationships and help demonstrate the value of your advice.

Take a look at how Helping Hand has made a difference to our customers.

Sources: 1. Moving Forward: Supporting people to live well with and beyond breast cancer, Breast Cancer Care, 2017 2. RedArc patient survey, September 2019 



About the author

Tracey Miller

Marketing Consultant

Tracey has been with Royal London since 2004 spending 7 years working with the Pricing team before moving in to the National Partnerships Marketing team. She is passionate about protection and enjoys creative writing. However, away from the office her time is consumed by her two young children!

This website is intended for financial advisers only and shouldn't be relied upon by any other person. If you are not an adviser please visit royallondon.com.

The Royal London Mutual Insurance Society Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. The firm is on the Financial Services Register, registration number 117672. It provides life assurance and pensions. Registered in England and Wales number 99064. Registered office: 55 Gracechurch Street, London, EC3V 0RL.