Cookie policy

This cookie policy explains what cookies are, why we use them, and how you can manage their use.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer or your mobile device when you visit our website.

Cookies are useful because they help us make your website experience more enjoyable. They allow us to recognise your device (e.g. your laptop or mobile device) so that we can tailor your experience of our website. Cookies do not identify you as an individual, just the device you are using. You can find out more about cookies at

Cookies do lots of different jobs on this website, such as letting you navigate between pages efficiently, remembering your preferences, remembering your username and password, letting us analyse how well our website is performing, and improving your experience.

They also help ensure that adverts you see whilst you are on our website and other websites are more relevant to you and your interests.

Cookies collect information about your browser and browsing session, such as:

  • technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and
  • information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

We want you to understand the different types of cookies that we use on our website. Some of these cookies are essential to the operation of our website. Others are not essential, but help to improve our website by collecting user information, or try and improve your experience of our website by remembering your choices. We also use cookies which collect information about your browsing habits in order to try and display advertising which is relevant to you and your interests.

If you have opted out of the use of cookies, we only store one permanent 'functionality’ cookie which tells us that you wish to opt out of use of any other cookies.

The type of cookies used on this website can be placed into 1 of 4 categories:

Strictly necessary cookies.

These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services, and help ensure the content of the pages you request load quickly. Without these cookies, services that you have asked for cannot be provided. We want you to understand these essential cookies, and why we use them, but your consent is not required for us to use them on our website as we use these cookies only to provide you with services that you have requested.

We use the following strictly necessary cookies:

Cookie NamePurposeMore information


This is a cookie used to track the user’s session when in transactional sites and is imperative for the functionality. There could be one or more of these cookies in place.

Non-persistent, first party.


This cookie is set by websites run on the Windows Azure cloud platform. It is used for load balancing which makes sure the pages requested by visitors are routed to the same server in any browsing session.

Session, third party.

Please see Cookiepedia for more details.

Analytical/performance cookies. These are cookies that collect information about how visitors use our website which allow us to recognise and count the number of visitors and to see where our visitors have come from and how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

This site uses Google Analytics Demographics and Interest Reporting, which is based on Google Display Advertising. Visitors can opt-out of Google Analytics for Display Advertising and customise Google Display Network ads using the Google Ads Settings form. We use the data provided by this service (such as age, gender and interests) to better understand our website audience and tune our communications appropriately.

We use the following analytical / performance cookies:

Cookie NamePurposeMore information

Google Analytics

Google Analytics

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These cookies are used to collect information about how visitors use our website. The cookies collect information; including the number of visitors to the website, where visitors have come to the website from and the pages they visit.

This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to.

Used to distinguish users.

Google's privacy policy

First and third party cookies.Persistent.


Allows us to personalise the emails we send you tell you about products and services that may interest you. Persistent, first party.


Tracks an individual’s visit as part of the web tracking.  We use it to analyse users’ visits across the Royal London to inform the design of the site and to help us tailor the website and digital communications to improve the users’ experience.

Session, first party.

Functionality cookies. These are cookies that are used to recognise you when you return to our website and enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region). The aim of these cookies is to provide you with a more personal experience so that you do not have to reset your preferences each time you visit our website.

We use the following functionality cookie:

Cookie NamePurposeMore information


This cookie is placed on a machine to record aspects such as acceptance of cookie policy to provide us with an audit trail.  

Persistent, first party.


Preserves the visitor's session state across page requests.

For customers that are opted in - 100 days from set/last visit

For customers that are opted out - Session cookie.


This cookie is used to store order information for users of our Protection literature ordering form. 

Session, third party


This cookie remembers that you have confirmed that you are an adviser.

Persistent, first party.

Targeting or advertising cookies. These are cookies that record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

We use the following targeting / advertising cookies:

Cookie NamePurposeMore information



Vimeo is the platform we use for hosting our online videos. It uses anonymous cookies to track how people watch videos on our website; including how much of each video is watched and how many videos each visitor views.

Vimeo's cookie policy

Persistent, third party.



Soundcloud is the platform we use for hosting audio files such as Podcasts. It uses anonymous cookies to track how people listen to Podcasts on our website; including how much of each Podcast is listened to and how many Podcasts each visitor has accessed.

Soundcloud's cookie policy

Persistent, third party.

Google / Doubleclick / adwords


Google uses cookies for many purposes. They use them, for example, to remember your safe search preferences, to make the ads you see more relevant to you, to count how many visitors we receive to a page, to help you sign up for our services, to protect your data, or to remember your ad settings. Here are the types of Cookies used by Google.

Google also uses cookies in various ways such as remarketing and Google Analytics which help run your ads or track performance of the ads. The conversion tracking feature of Google Ads and DoubleClick also uses cookies to help track sales and other conversions from your ad, it adds a cookie to a person's computer when the person clicks an ad.

These include Cookies relating to preferences, security, process, advertising, session state, and analytics. We use various domains to set cookies used in our advertising products, including, but not limited to, the following domains:


Google’s privacy policy

Persistent, third party.



This cookie stores information on the experience and content Royal London has served visitors and allows us to optimise our website.

This cookie helps Royal London tailor your experience on our website in real-time.

This cookie stores information on the experience and content Royal London has served visitors and allows us to optimise our website. 

Persistent, storage set for a duration of one year from the visitor’s last visit on the site Session, storage set for the duration of the browser session.

Persistent, storage set for duration of one year from your last visit to the site.

Maxymiser's privacy policy or opt out of receiving Maxymiser cookies





These cookies are used to set surveys to collect feedback and/or to track engagement and activity.

The current state of any survey the user has viewed or interacted with.

Timestamps and the number of views.

An anonymous identity to associate responses to ensure that you do not see a survey you have completed again

Cookies are set to expire automatically after 5 years, which is a standard and common length of time.

Persistent, first party.


We may use Twitter’s universal website tag, conversion tracking and tailored audiences products.  We and third parties collect user data through their application for purposes of conversion tracking and serving ads targeted to users’ interests.

Twitter's privacy policy.

To view opt out options, visit: 

Persistent, third party.


We may use LinkedIn’s universal website tag, conversion tracking and tailored audiences products.  We and third parties collect user data through their application for purposes of conversion tracking and serving ads targeted to users’ interests.

LinkedIn's privacy policy.

To view opt out options, visit:

Persistent, third party.


This cookie is used so that we are able to record the users journey (pages visited and behaviour/interaction) during a single session of a users’ visit to the website and allows us to optimise our website.

Persistent, storage set for a duration of one year from the visitor’s last visit on the site. Session, storage set for the duration of the browser session.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

When you first visit our website you will see a banner which asks for your consent to us using cookies on our website and explains that by closing the banner, you are consenting to our use of cookies as described in this cookie policy.

You can disable and/or delete most types of cookies by using your browser settings. To find out more about cookies, including how to see what cookies have been set, visit

Find out how to manage cookies on popular browsers:

To find information relating to other browsers, visit the browser developer's website.

We may modify this cookie policy from time to time. When we post changes to this cookie policy, we will revise the 'last modified' date at the top of this page. We encourage you to periodically review this cookie policy to be informed of how Royal London uses cookies.

If you have any queries relating to this cookie policy please contact our Data Protection Manager at Royal London House, Alderley Road, Wilmslow, Cheshire, SK9 1PF, or at

This website is intended for financial advisers only and shouldn't be relied upon by any other person. If you are not an adviser please visit

The Royal London Mutual Insurance Society Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. The firm is on the Financial Services Register, registration number 117672. It provides life assurance and pensions. Registered in England and Wales number 99064. Registered office: 55 Gracechurch Street, London, EC3V 0RL.