At Royal London, we believe in the value of professional financial advice. This is why we actively champion the role you play – and invest in new tools and services to help you deliver your services more efficiently, while helping to reduce costs and risks for your business.

Our sales consultants also make doing business with us easy, whether that be getting things up and running for your client or helping to answer any questions you might have about our products and services.

How we work in partnership with you

We aim to build a close working relationship with your business, to help your clients enjoy positive outcomes and experiences.

  • We champion the value of financial advice. We provide tools to make it easier for you to do business and develop products and services that meet your clients’ needs.

  • You recommend products and services that contribute to your clients' financial wellbeing. And you introduce your clients to us if that's the best outcome for them.

  • Your clients work with you to build financial resilience into their lives. They can count on us to keep them informed about the products they have and answer their day-to-day questions.

Get ready for the new Consumer Duty

The new Consumer Duty comes into force on 31 July. Discover helpful guidance and practical resources to help you get ready on our support hub.

Online tools and resources

We offer a wide range of CPD resources to help you build your knowledge.  And our online tools make it easier to deliver your services to your clients.