Helping Hand

Good protection is about more than money. Make your advice stand out by giving your clients more than they might expect.

Helping Hand is a support service that comes with all our protection plans available through intermediaries.

It’s available to your clients from the day their plan starts, they don’t need to pay anything extra to use it and their partner and children can use it too.

If your clients experience serious illness, injury or bereavement during the term of their plan, Helping Hand gives them access to a dedicated nurse who'll provide tailored and personal support for as long as they need it.

Watch our videos below to find out more about the service. We've also got guides and fact sheets and materials you can use with your clients.

So, what exactly is Helping Hand?

It's a service that gives your clients access to comprehensive support at no extra cost.

It provides customers experiencing a wide range of serious illnesses, injury or bereavement with the support they need to get through the tough times.

Helping Hand is available to your clients and their partner and children from the day their plan starts.

A dedicated nurse, provided by our independent partner, RedArc, is at the heart of Helping Hand. And will be your client’s main contact if they need to use the service.

They’ll listen and get to know them, assess their needs and concerns, and create a personal support plan to make sure they get the help that’s right for them.

Every case is different so the support will always be tailored to your client. And they’ll get ongoing help from their dedicated nurse for as long as they need it.

So what does this mean for you?

By recommending a plan with Helping Hand, you’re demonstrating the value of your advice, as your clients can use it even if they never make a claim.

And offering them something that they might not expect could help you build long-term trusting relationships. Priceless.

When one of our customers – or a member of their family – tells us they need help. We’ll put them in touch with the dedicated nurse service available through Helping Hand.

They’ll decide which member of their team is going to look after that person.
The dedicated nurse will give them a call to get to know them. They’ll create a personal support plan to make sure each person gets help that’s tailored to their needs. Sometimes the most appropriate help is the ongoing emotional support they get from regular contact with their dedicated nurse.

Or it could mean their nurse recommends wider practical support, like a second medical opinion or help at home; they can also research and arrange further services if that’s what’ll benefit them.

And they’ll always speak to the same nurse, often for months or even years.

Visit our website to find out how this service has made a difference to our customers.

Helping Hand is a package of support services provided by third parties that aren't regulated by the Financial Conduct Authority. These services aren't part of our terms and conditions so can be amended or withdrawn at any time.

This website is intended for financial advisers only and shouldn't be relied upon by any other person. If you are not an adviser please visit

The Royal London Mutual Insurance Society Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. The firm is on the Financial Services Register, registration number 117672. It provides life assurance and pensions. Registered in England and Wales number 99064. Registered office: 55 Gracechurch Street, London, EC3V 0RL.