Approach letters

Start talking to new clients

We've got a range of approach letters for each type of protection - from general conversation starters to the specifics.

You can pick the one that's most suitable for your client and cut and paste it into your own letterhead. You could even mix and match paragraphs to give a truly tailored message.

All the material has been approved by Royal London's compliance team. You should however make sure that your own compliance department approves the versions you’re using. 

This website is intended for financial advisers only and shouldn't be relied upon by any other person. If you are not an adviser please visit

The Royal London Mutual Insurance Society Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. The firm is on the Financial Services Register, registration number 117672. It provides life assurance and pensions. Registered in England and Wales number 99064. Registered office: 55 Gracechurch Street, London, EC3V 0RL.