Our adviser commitments

At Royal London, we champion the value of impartial advice

It connects clients with the products that are right for them. And it drives competition in the market to make sure clients, like yours, achieve the best possible outcomes. 

To make our stance clear, we've laid out three adviser commitments.

We believe the best advice comes without compromise. That means it has to be impartial and it has to be delivered with a full understanding of the customer’s needs. That’s why we’re sticking to what we do best - delivering value for money propositions, investing in excellent customer service and giving you the tools and support you need to deliver your services efficiently and cost-effectively.

We’ll actively encourage our customers, your clients, to seek impartial advice from you at every appropriate opportunity. But we’ll never leave them without the support they need – and we’ll always be guided to take the action we believe is in their long-term best interests.

We choose to distribute our products and services through intermediaries because we truly believe that’s the right thing to do. Of course, there will be times when we need to engage with your clients on matters that affect them - but we won’t get in the way of your relationship with them.

This website is intended for financial advisers only and shouldn't be relied upon by any other person. If you are not an adviser please visit royallondon.com.

The Royal London Mutual Insurance Society Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. The firm is on the Financial Services Register, registration number 117672. It provides life assurance and pensions. Registered in England and Wales number 99064. Registered office: 55 Gracechurch Street, London, EC3V 0RL.