Download our leaflet to find out why our adviser commitments matter now more than ever.
We firmly believe it drives competition in the market, making sure your clients get the best possible outcomes.
However, it’s becoming increasingly clear that not all providers believe this too.
In light of this, we want to reaffirm our adviser commitments. Because while the world around us moves and shifts, our commitment to advisers remains constant.
At Royal London, we firmly believe that customers enjoy better financial futures when advisers and providers work together.
So we focus on delivering solutions that help you provide the crucial services our market needs, in a way thatʼs efficient and effective for your business.
As testament to this, weʼre reaffirming our adviser commitments. Because while the world around us moves and shifts, our commitment to advisers remains constant.
Firstly, we have no plans to offer regulated financial advice.
We believe that advice should be impartial and delivered without product or provider bias.
Secondly, when your clients need advice, we’ll point them to you.
But weʼll never leave them without the support they need and we’ll always act in their best interests.
Unlike other providers, weʼll never do anything that prevents you advising your clients.
And lastly, weʼll never cross-sell or up-sell to your clients.
We choose to distribute our products solely through firms like yours because we believe thatʼs the right thing to do and we believe this drives the best possible outcomes.
While we have a direct to consumer division, itʼs designed to serve customers with very basic financial needs, such as funeral plans, and no access to financial advice.
Ultimately, if our mutual customers are to achieve their financial goals, our market needs a strong, independent advice sector. To back-up this belief, weʼre investing substantially in our people and technology now - and for the future. So you can be confident that weʼll continue to work alongside you in the years that lie ahead.
We believe the best advice comes without compromise. That means it has to be impartial and it has to be delivered with a full understanding of the customer’s needs. That’s why we’re sticking to what we do best - delivering value for money propositions, investing in excellent customer service and giving you the tools and support you need to deliver your services efficiently and cost-effectively.
We’ll actively encourage our customers, your clients, to seek impartial advice from you at every appropriate opportunity. But we’ll never leave them without the support they need – and we’ll always be guided to take the action we believe is in their long-term best interests.