We’re rated gold, 3 years in a row!

24 January 2019



We’ve been awarded the highest accreditation (Gold) by Investor in Customers, for outstanding customer experience.

The award recognises that everyone in Royal London is committed to delivering a great customer experience and that we have our customers and advisers at the heart of everything we do.

What’s Investor in Customers?investor in customers

Investor in Customers is one of the UK’s leading customer experience consultancies. It examines companies’ understanding of customer needs, how customer needs are met, whether customers are delighted and how loyalty is created.

Becoming the most trusted and recommended provider

We’re especially proud to be recognised for how we’re improving our customer experience, in terms of trust and customer loyalty. It reinforces that we’re on the right track to become the most trusted and recommended life insurance, pensions and investment provider.

  • The assessor recognised that trust and customer focus are rooted in our culture, strengthened by our mutual status.
  • The introduction of our CVS:Adviser lens and Adviser relationship study is seen as a strength, ensuring we build solutions that not only meet the end customers’ needs but also provide you with a slick and efficient experience to support your business. 

Tony Barrit, Managing Director of Investor in Customers said:

“Royal London has once again scored exceptionally highly across all the IIC core principles and themes and performs consistently across all areas of their business. They continually demonstrate the benefits that can be achieved through focusing on the needs of customers and ensuring that employees at all levels are engaged and motivated to putting customers first. Investor in Customers work with a number of leading names in the financial services industry and are delighted to recognise Royal London as a deserving winner of their top accolade.”

A big thank you

Thank you to all of you who have given us feedback through our relationship study this year.  Your responses have been used to inform process and product improvements to benefit both you and your clients.

This website is intended for financial advisers only and shouldn't be relied upon by any other person. If you are not an adviser please visit royallondon.com.

The Royal London Mutual Insurance Society Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. The firm is on the Financial Services Register, registration number 117672. It provides life assurance and pensions. Registered in England and Wales number 99064. Registered office: 55 Gracechurch Street, London, EC3V 0RL.