Royal London annual adviser survey

20 July 2017
We’ve received great feedback from you on our Customer Voice Programme and the customer values that underpin it. We’ve now expanded our programme to include advisers too.

Last year we carried out adviser research and overlaid this with our customer research.  We call this our Adviser Lens and we use it to better understand how we best support you, your business and the customers you advise.

The Adviser Lens model is sponsored by our Intermediary CEO Isobel Langton and is an important next step for our Customer Voice Programme.

Tell us how we are doing

We are keen to track our progress annually to ensure we keep focused on the right things for you and your clients.  Here is what we have planned for the rest of the year:

Online Survey

In September we are launching an annual adviser survey with the purpose of gaining a deeper understanding of how the adviser experience and how we are performing against the things you told us in important to you.


The survey feedback will be analysed to understand how we can provide even better experiences for you and your clients.

Future Planning

The survey feedback will be used to inform our 2018 projects and developments and help shape our longer term plans.

Report back

We will make sure we share our learnings with you and let you know what action we’ve taken on the back of your collective feedback.

Next Steps

Our research partner ORC International will send you an email in early September which links to the online survey.  We are sending the survey to all of our advisers and want as many responses as possible.  To encourage your participation we’ll also enter you into a prize draw.

We look forward to hearing your views.

Last updated: 20 Jul 2017

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The Royal London Mutual Insurance Society Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. The firm is on the Financial Services Register, registration number 117672. It provides life assurance and pensions. Registered in England and Wales number 99064. Registered office: 55 Gracechurch Street, London, EC3V 0RL.