Helping Hand

Added value for your clients that's good for business too.

We want to give your clients the support they need when they need it most. In the event of a critical illness diagnosis, or the death of a loved one, money wouldn't be the first thing on most people's minds.

Helping Hand is woven into all our menu, relevant life and whole of life plans at no extra cost. It provides customers experiencing serious illness, injury or bereavement with the additional support they might need beyond a financial payout.

Your clients and their family (spouse or partner and children) will have access to a personal nurse adviser who can provide tailored support and recommend a personal care plan to help them through a difficult time.  

And it’s available from the day their plan starts - they don't need to make a claim to use it.

Helping Hand can also help you to stand out from the crowd, prove the quality of your advice and exceed your clients' expectations.

With survival rates improving due to advances in medical science, you can help your clients on the road to recovery.

Helping Hand can help you set your advice apart from the competition. It gives you tangible points of difference that add genuine value for your client, helping you build long-term relationships which can only be good for business.

Watch Helen's story

In this short film, financial adviser Helen Jones talks about the impact of having a second medical opinion through Helping Hand when she was diagnosed with ovarian cancer.

This website is intended for financial advisers only and shouldn't be relied upon by any other person. If you are not an adviser please visit

The Royal London Mutual Insurance Society Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Registered in England and Wales number 99064. Registered office: 55 Gracechurch Street, London EC3V 0RL.