Good protection is about more than money. Make your advice stand out from the crowd with Helping Hand.

When your clients take out cover, they’re planning for the very worst that can happen and often they can’t imagine ever making a claim. But many of them will go through testing times in their lives and will face issues like stress, ill health or bereavement.

By recommending cover that offers more than a payout, you’re giving your clients more than they might expect.

Helping Hand is a comprehensive support service that’s available to your clients from the day their plan starts.  They won’t need to pay anything extra to use it and their partner and children can benefit from it too.

Watch our videos to find out more about the service and the role of the dedicated nurse. You can also watch our Helping Hand television advert below.

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So, what exactly is Helping Hand?

It's a service that gives your clients access to comprehensive support at no extra cost.

It provides customers experiencing a wide range of serious illnesses, injury or bereavement with the support they need to get through the tough times.

Helping Hand is available to your clients and their partner and children from the day their plan starts.

A dedicated nurse, provided by our independent partner, RedArc, is at the heart of Helping Hand. And will be your client’s main contact if they need to use the service.

They’ll listen and get to know them, assess their needs and concerns, and create a personal support plan to make sure they get the help that’s right for them.

Every case is different so the support will always be tailored to your client. And they’ll get ongoing help from their dedicated nurse for as long as they need it.

So what does this mean for you?

By recommending a plan with Helping Hand, you’re demonstrating the value of your advice, as your clients can use it even if they never make a claim.

And offering them something that they might not expect could help you build long-term trusting relationships. Priceless.

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When one of our customers – or a member of their family – tells us they need help. We’ll put them in touch with the dedicated nurse service available through Helping Hand.

They’ll decide which member of their team is going to look after that person.
The dedicated nurse will give them a call to get to know them. They’ll create a personal support plan to make sure each person gets help that’s tailored to their needs. Sometimes the most appropriate help is the ongoing emotional support they get from regular contact with their dedicated nurse.

Or it could mean their nurse recommends wider practical support, like a second medical opinion or help at home; they can also research and arrange further services if that’s what’ll benefit them.

And they’ll always speak to the same nurse, often for months or even years.

Visit our website to find out how this service has made a difference to our customers.

We’re also promoting the value of advice with our new Helping Hand TV advert:


Helping Hand is a package of support services provided by third parties that aren't regulated by the Financial Conduct Authority. These services aren't part of our terms and conditions so can be amended or withdrawn at any time.

How the service works

Learn more about our Helping Hand service and how it works.

Helping Hand in action

Watch our case study videos to see the difference it’s made to our customers.

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This website is intended for financial advisers only and shouldn't be relied upon by any other person. If you are not an adviser please visit royallondon.com.

The Royal London Mutual Insurance Society Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Registered in England and Wales number 99064. Registered office: 55 Gracechurch Street, London EC3V 0RL.