At Royal London, we believe customers enjoy better financial futures when advisers and providers work together.
That’s why we stick to what we do best - delivering value for money propositions, backed by excellent service. And we leave the advice to you, the professionals.
We intend to stand alongside your business in the years that lie ahead - not work in competition with it. To make this clear, we’ve laid down three adviser commitments.
We believe the best advice comes without compromise. That means it has to be impartial and it has to be delivered with a full understanding of the customer’s needs. That’s why we’re sticking to what we do best - delivering value for money propositions, investing in excellent customer service and giving you the tools and support you need to deliver your services efficiently and cost-effectively.
We’ll actively encourage our customers, your clients, to seek impartial advice from you at every appropriate opportunity. But we’ll never leave them without the support they need – and we’ll always be guided to take the action we believe is in their long-term best interests.