Our adviser commitments

Don't ask us for advice

Download our leaflet to find out why we're fully committed to working with advisers.

At Royal London, we believe customers enjoy better financial futures when advisers and providers work together.

That’s why we stick to what we do best - delivering value for money propositions, backed by excellent service. And we leave the advice to you, the professionals.

We intend to stand alongside your business in the years that lie ahead - not work in competition with it. To make this clear, we’ve laid down three adviser commitments.

In today’s world of auto enrolment and pension freedoms, your clients are faced with either compulsory compliance or abundant choice.

At Royal London, we’re fully committed to developing solutions that will help you deliver the crucial services our market needs, in a way that’s more effective and efficient for your business.

To make this clear, we’ve set out three adviser commitments.

The first one is that we have no plans to offer regulated financial advice.
We believe that our customers are best served by impartial advice, from people like you, who have a full understanding of their individual needs and circumstances.

Our second commitment is that whenever one of your clients’ needs financial advice, we’ll point them towards you. But we’ll never leave them without the support they need – and we’ll always take the action we believe is in their long term best interests.

The final one is that we won’t cross-sell or upsell to any of your clients.

We choose to distribute our products and services through intermediaries because we truly believe that’s the right thing to do.

We have launched a direct to consumer proposition. This is designed to serve the millions of customers we have from historic branch business, who have very simple and basic financial needs. We’ll never cross-sell or upsell to any of your clients.

I hope this gives you the confidence that Royal London is a provider who intends to stand alongside your business in the years ahead, not work in competition with it.

To find out more about how we can support your business and your clients, please speak to your usual Royal London contact.

We believe the best advice comes without compromise. That means it has to be impartial and it has to be delivered with a full understanding of the customer’s needs. That’s why we’re sticking to what we do best - delivering value for money propositions, investing in excellent customer service and giving you the tools and support you need to deliver your services efficiently and cost-effectively.

We’ll actively encourage our customers, your clients, to seek impartial advice from you at every appropriate opportunity. But we’ll never leave them without the support they need – and we’ll always be guided to take the action we believe is in their long-term best interests.

We choose to distribute our products and services through intermediaries because we truly believe that’s the right thing to do. Of course, there will be times when we need to engage with your clients on matters that affect them - but we won’t get in the way of your relationship with them.

Last updated: 06 Oct 2017

This website is intended for financial advisers only and shouldn't be relied upon by any other person. If you are not an adviser please visit royallondon.com.

The Royal London Mutual Insurance Society Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. The firm is on the Financial Services Register, registration number 117672. It provides life assurance and pensions. Registered in England and Wales number 99064. Registered office: 55 Gracechurch Street, London, EC3V 0RL.